Remember when you shopped at the corner store where the owner knew all his customers by name? He knew your tastes and needs and could often predict what you'd buy. And you rewarded him with your continued custom and loyalty. People often lament the loss of this personal touch in business. After all, it's hardly possible for a company with a vast product line and a global customer base. Well think again, because Customer Relationship Management (CRM) allows you to create that personal touch and gain the trust and loyalty of your customers. Read on and find out how