Creating content is one of the Article Marketer's biggest jobs. One of the best ways to create content is to simply repurpose IP (intellectual property) that you've already got laying around. Leveraging existing material saves time and energy, and helps you integrate your article marketing more seamlessly with the work it supports. Take a tip from our eco-warrior friends and reduce, reuse and recycle what you've already gone to so much trouble to create - and give your article marketing productivity a boost in the process. Leveraging your content for fun and profit the key to increasing your article marketing results without working your fingers to the bone is leverage - in this instance meaning the ability to increase your return on investment by maximizing the potential of any given resource. Leveraging your content involves viewing it as a persistent and mutable resource rather than a disposable, single-use product. Of course there are times when you may have nothing to work with at hand or are entering new article territories and have to start from scratch. But starting over every time you need to produce content on a subject for which you have already created existing and extensive material is simply a poor use of your time and energy. Write once, publish endlessly Written an e-book, program or other IP? Great! Reuse this content by summarizing (reducing) chapters or even reprinting short sections as discrete articles or visit www.yourarticlecash.com