You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book. It is your dream to have your book in every bookstore in the country, perhaps even in several countries. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets.
Let’s begin with the job of writing the book. When you put “pen to paper”, it is important that you focus on one audience but write for many markets. Let’s begin by identifying why you are writing a book. Some people merely want to be a published author, giving them claim to a copyright and their name on a book. That is satisfaction enough. Other people just want to write a family history and sell it to their extended family. Some people are interested only in selling to the attendees of their seminars. Many others, however, want to sell thousands of books in as many markets as possible

Once you have established your reason for writing, move on to what you are writing about. Don’t try to be all things to all people or the encyclopedic source of all information on a subject. Choose an area of a subject with which you are very familiar and develop your topic (or more detail www.profit-pulling-ebooks.com), well so that you don’t overwhelm or bore your readers. For instance, if you are writing a cookbook, don’t try to be The Joy of Cooking – that’s already been done. Instead, write about a category of recipes, such as heritage recipes, or recipes of a region or culture, or recipes from famous restaurants, etc. Avoid falling into the trap of writing to make yourself feel better – you are not the one who will buy your book. Or if you are, you are the only buyer that you will have!

It is likely that the first market that will come to mind is traditional book stores, and of course they can be a vital part of your sales. Do your research in getting to know your competition on the book store shelves, i.e., look at the other books that have been written in your genre. What writing style is most appealing to a wide audience? Then you have to visit www.profiting-info-products.com. Is there a gap in the information provided in the other books? Are there problems that have not been addressed? Find the needs and fill them. They will want to know about your planned publicity campaign. If you want people to buy your book in book stores, you are responsible for letting people know that your book is available, thereby driving buyers to the stores.


Even if your book is written for the general book trade, you can still think of corporations that might be able to use your book as a promotional item (or more detail www.profit-pulling-ebooks.com). It became a bestseller very quickly in the traditional book trade, but sales exploded when it was sold to pharmaceutical companies who used the book as support information for clients who needed to achieve a healthy weight. The book also sold successfully in foreign markets, to catalogs, as fund raisers and to shopping malls as a customer reward.

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